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A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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New Research Develops a Model for Political Redistricting that Optimizes Political Fairness

New Research Develops a Model for Political Redistricting that Optimizes Political Fairness

News Release, December 5, 2022

Political redistricting is a problem of national interest with consequences to electoral representation. It is a decennial process of redrawing the boundaries of congressional and state legislative districts, and can affect a wide range of stakeholders, including the voters, candidates and political parties. New research in the INFORMS journal Operations Research introduces a model that can be adopted for a redistricting process that explicitly focuses on political fairness.

How big of an effect do boycotts have on brand sales?

How big of an effect do boycotts have on brand sales?

The Print, November 27, 2022

Baltimore [US], November 27 (ANI): The chief executive officer of ‘Goya’, a sizable Latin food brand in the US, publicly complimented and endorsed then-president Donald Trump during a campaign rally during the 2020 U.S. presidential election. Both a boycott and a counter-boycott movement in favor of the brand were started in response to the comments.

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