BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.
Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week
Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts.
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An abundance of holiday shopping choices might lead consumers to believe the supply chain is in OK shape again. Wrong!
Some of the state’s largest utilities say they’re prepared to respond to physical attacks on their facilities after a recent incident in North Carolina where substations were hit by gunfire, leaving thousands without power.
It's possible, but Duke Energy says it's ready to adapt to a spike in demand by beefing up the grid and giving consumers incentives to charge vehicles during off-peak hours. Power concerns and lack of public infrastructure could be stifling widespread EV adoption.
New audio is available for media use featuring Ranganath Nuggehalli. He’s the principal scientist at UPS. He speaks about how UPS meets the holiday peak season demand. This content is provided by INFORMS, the largest association for the decision and data sciences. What follows are four questions and responses. These responses were provided on December 8, 2022.
New audio is available for media use featuring Julie Swann, the department head and A. Doug Allison Distinguished Professor of the Fitts Department of Industrial and Systems Engineering at NC State University. At both NC State and the University of North Carolina at Chapel Hill, Swann is an affiliate faculty member in the Joint Department of Biomedical Engineering. She speaks about the challenges of the Tri-demic (RSV, Flu and Covid). This content is provided by INFORMS, the largest association for the decision and data sciences. What follows are four questions and responses. These responses were provided on December 7, 2022.
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