News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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An audio journey of how data and analytics save lives, save money and solve problems.

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What’s the Secret to STEM Diversity? Mentorship, According to a New Study

What’s the Secret to STEM Diversity? Mentorship, According to a New Study

Technology Networks, December 8, 2022

Researchers at the University of Massachusetts Amherst recently published a paper in Nature Communications showing that when first-year female STEM students are mentored by student peers, the positive ripple effect lasts throughout their undergraduate years and into their postgraduate lives, enhancing the mentee’s subjective experience as well as objective academic outcomes. 

Small Companies Play A Massive Position In Provide-Chain Resilience

Small Companies Play A Massive Position In Provide-Chain Resilience

URL4Ever.com, December 7, 2022

Troy, COO of an overhead crane providers firm, hung up the cellphone and shot a apprehensive have a look at the backlog of orders on his desk. An essential buyer had simply confirmed necessities for 2 massive industrial overhead cranes. In regular instances he can be delighted, however with a 12-month backlog totaling practically $1srcsrc million, the corporate was dealing with a dilemma. Given the disruptions and delays in his personal provide chain, the sturdy temptation was to extend orders to make certain no less than a few of the elements he was ready for could be delivered on time. However he recalled the Beer Sport, a enterprise simulation train developed at MIT: college students in a beer keg provide chain simulation ordered increasingly from their distributors (at greater and better costs) till the well-known bullwhip impact set in, bankrupting the scholar groups. Troy was decided to withstand the urge to over-order from his suppliers, however he knew one thing should change. Was there a technique to create higher partnerships and streamline his provide chain, creating win-win outcomes? 

Proximity to Senior Managers Enhances Inventors’ Productivity, Creativity

Proximity to Senior Managers Enhances Inventors’ Productivity, Creativity

News Release, December 6, 2022

In the aftermath of the COVID-19 pandemic, remote work has become increasingly common, but is it productive? New research in the INFORMS journal Management Science finds proximity to senior managers at corporate headquarters makes inventors in companies’ research and development (R&D) functions more productive. Moreover, it makes them more creative, suggesting that senior management oversight does not stifle creativity, but instead encourages it.

Supporting Ukraine Through Academic Partnership

Supporting Ukraine Through Academic Partnership

University of Massachusetts, Amherst, December 5, 2022

When Russia illegally invaded Ukraine earlier this year, Isenberg School of Management Professor Anna Nagurney—the daughter of refugees who fled Ukraine during World War II—knew she was in a unique position to make a difference.

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