News Releases

Press releases featuring INFORMS journal content, awards, and organization news. This content spans a variety of fields authored by a diverse and robust international community of practitioners, researchers, educators and students.

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INFORMS’ Executive Director Elected to Secretary/Treasurer of CESSE

INFORMS’ Executive Director Elected to Secretary/Treasurer of CESSE

News Release, October 2, 2024

BALTIMORE, MD, October 2, 2024 – INFORMS Executive Director Elena Gerstmann, Ph.D., FASAE, CAE, has been elected secretary/treasurer of CESSE, The Council of Engineering and Scientific Society Executives. CESSE is an association that convenes senior staff leaders from STEM membership organizations. Through CESSE, these leaders exchange best practices, innovative ideas and strategies for leading their respective organizations to success.

INFORMS Applauds Passage of Historic Legislation to Modernize STEM Education

INFORMS Applauds Passage of Historic Legislation to Modernize STEM Education

News Release, September 26, 2024

BALTIMORE, MD, September 26, 2024 – In overwhelming bipartisan fashion, the U.S. House of Representatives just passed the “Mathematical and Statistical Modeling Education Act,” (H.R. 1735) which, if enacted, would modernize STEM education in the United States. The bill passed by unanimous consent.

COVID-19 Ad Ban in Germany Led to 6% Reduction in Grocery Sales

COVID-19 Ad Ban in Germany Led to 6% Reduction in Grocery Sales

News Release, August 5, 2024

BALTIMORE, MD, August 5, 2024 – In spring 2021, during the height of the COVID-19 pandemic, one of Germany’s 16 federal states instituted an ad ban, forcing retailers to stop all print advertising in that state for three weeks. The state did so under the assumption that such a ban would limit contacts during the pandemic. However, banning print advertising is also being discussed as a way to conserve natural resources, including the paper and water required to produce printed advertising materials, and a way to help reduce carbon emissions.

New Research Provides Insights on How Generative AI Can Mimic Human Responses to “Preference”

New Research Provides Insights on How Generative AI Can Mimic Human Responses to “Preference”

News Release, July 29, 2024

BALTIMORE, MD, July 29, 2024 – Generative artificial intelligence (AI) platforms such as Open AI’s GPT-3.5 and GPT-4 have provided many new ways for researchers to better understand consumer behaviors and preferences, but one question that has yet to be answered is whether these large language models (LLMs) can accurately mimic human responses on matters of consumer preference.

But Are You Happy?

But Are You Happy?

News Release, June 18, 2024

BALTIMORE, MD, June 18, 2024 – Advertising has long been known to depict a virtual reality of life leading some people to expect more out of life than is practical. This is driven by idyllic imagery and storytelling, among other techniques such as an emphasis on materialism.

New Research Finds Statewide Menthol Cigarette Bans Backfire

New Research Finds Statewide Menthol Cigarette Bans Backfire

May 8, 2024

BALTIMORE, MD, May 8, 2024 – Because public health experts have determined that menthol-flavored cigarettes pose higher health risks to smokers than non-menthol varieties, policymakers for years have considered banning menthol. Most of the measures taken to date have been at the state level, but new research suggests that this approach has backfired. The better alternative, researchers suggest, is a higher tax on menthol cigarettes, or a national ban at the federal level.

Can Large Language Models Replace Human Participants in Some Future Market Research?

Can Large Language Models Replace Human Participants in Some Future Market Research?

News Release, April 9, 2024

BALTIMORE, MD, April 09, 2024 – Do market researchers still need to conduct original research using human participants in their work? Not always, according to a new study, which found that thanks to the increasing sophistication of large language models (LLMs), human participants can be substituted with LLMs and still generate similar outputs as those generated from human surveys.

Media Contact

Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

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