News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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INFORMS in the News

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Retailer Pricing Often Cause of Product Failure

Retailer Pricing Often Cause of Product Failure

O'Dwyer PR, December 15, 2022

The post-COVID economy, characterized by stubborn inflation and continued supply-chain logjams, has caused prices on many consumer goods to skyrocket in the last year, putting retailers in a bind. Faced with demand uncertainty, retailers are often forced to make a decision when a new item initially sells poorly: adjust the price or take that product off their shelves.

Anna Nagurney Delivers IFORS Distinguished Lecture In Buenos Aires

Anna Nagurney Delivers IFORS Distinguished Lecture In Buenos Aires

University of Massachusetts, Amherst, December 14, 2022

Anna Nagurney, Eugene M. Isenberg Chair in Integrative Studies, delivered the International Federation of Operational Research Societies (IFORS) Distinguished Lecture (IDL) at the CLAIO Conference in Buenos Aires, Argentina on Dec.13. The title of her IDL was “Human Migration Networks: How Operations Research Can Assist with Refugees and Supply Chain Labor Shortages.”

What Goes into a Retailer’s Decision to Lower Prices?

What Goes into a Retailer’s Decision to Lower Prices?

News Release, December 15, 2022

BALTIMORE, MD, December 15, 2022 – Holiday shoppers are finding that discounts among some of the items on their shopping lists are a little easier to find this year due to higher inventories at retailers and a slowing demand due to inflation and certain recessionary economic conditions. At the same time, consumers may notice that some retailers are slower to reduce prices to generate sales.

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