News Releases

CATONSVILLE, MD, August 25, 2015 – A study on peer influence in ecommerce shows a 60% higher chance of buying an online service if it’s purchased by friends, according to research that appears in the current issue of Management Science, a publication of the Institute for Operations Research and the Management Sciences (INFORMS), the leading professional association in analytics and operations research.

CATONSVILLE, MD, August 19, 2015 – Counterfeit products have the power to stimulate innovation in the fashion industry and benefit consumers, according to a new study published in Marketing Science, a journal of the Institute for Operations Research and the Management Sciences (INFORMS). 

CATONSVILLE, MD, August 13, 2015 – A study on granting local sales people pricing discretion shows that profits improve by up to 11% when local sales forces are empowered to negotiate with customers. However a centralized system that uses optimization techniques and limits local sales discretion improves profits still further, by an additional 20%. The research appears in the current issue of Management Science, a publication of the Institute for Operations Research and the Management Sciences (INFORMS), the leading professional association in analytics and operations research.

CATONSVILLE, MD, August 6, 2015 – Companies engaging with customers on Twitter beware: responding to complaints on social media has the side effect of triggering new complaints. That is one finding of a new study published in the Articles in Advance section of Marketing Science, a journal of the Institute for Operations Research and the Management Sciences (INFORMS).

CATONSVILLE, MD, August 3, 2015 – The Certified Analytics Professional (CAP®) program, the premier global professional certification program for analytics professionals, today unveiled it’s new brand identity package, including a new website and URL, explainer video and other material.

NASHVILLE, TN, July 16, 2015 – The Institute for Operations Research and the Management Sciences (INFORMS^®), the leading professional association in analytics and operations research, is hosting its third Healthcare Conference with a far reaching series of presentations about the growing importance of analytics in healthcare. INFORMS Healthcare 2015 takes place July 29-31 at the Omni Nashville Hotel. It will feature 450 talks that span academia and business, helping decision makers better understand the value of analytics as a competitive driver in healthcare.

CATONSVILLE, MD, July 14, 2015 – A new study published in Marketing Science, a journal of the Institute for Operations Research and the Management Sciences (INFORMS), finds that peer influence among physicians can affect both trial and repeat prescription behavior of a risky new prescription drug.

NASHVILLE, TN, July 10, 2015 – The Institute for Operations Research and the Management Sciences (INFORMS®), the leading international association for professionals in analytics and operations research, is hosting its third Healthcare Conference with a far-reaching series of presentations about the growing importance of analytics in healthcare. INFORMS Healthcare 2015 takes place July 29-31 at the Omni Nashville Hotel. It will feature 450 talks that span academia and business, helping decision makers better understand the value of analytics as a competitive driver in healthcare.

CATONSVILLE, MD, June 25, 2015 - A new study published in the Articles in Advance section of Transportation Science, a journal of the Institute for Operations Research and the Management Sciences (INFORMS), improves how air traffic managers cope with unexpected delays and provides them with more predictable ways to manage arrival traffic at airports with adverse weather.

CATONSVILLE, MD, June 19, 2015 – If a firm faces troubled times during a stable market, strong advertising can carry it through. But when the market is turbulent, a firm’s Research and Development is more likely to help save it from bankruptcy. A new study published in the Articles in Advance section of Marketing Science, a journal of the Institute for Operations Research and the Management Sciences (INFORMS), shows that “intangible assets” built with advertising (such as brands) and R&D (such as patents) can help protect firms from bankruptcy, but the effectiveness of each depends on the market climate.