News Releases

Press releases featuring INFORMS journal content, awards, and organization news. This content spans a variety of fields authored by a diverse and robust international community of practitioners, researchers, educators and students.

Topic
Certified Analytics Professional program earns prestigious ANSI accreditation

Certified Analytics Professional program earns prestigious ANSI accreditation

News Release, October 2, 2017

CATONSVILLE, MD, October 2, 2017The Certified Analytics Professional (CAP®) program, the only global professional certification for analytics practitioners, has been accredited by the American National Standards Institute (ANSI), the American member of the International Organization for Standardization (ISO), furthering its distinction to what CIO Magazine earlier this year called one of the top “big data certifications that will payoff.”

She loves me, she loves me not: The analytics behind finding true love through online dating services

She loves me, she loves me not: The analytics behind finding true love through online dating services

News Release, September 12, 2017

CATONSVILLE, MD, September 12, 2017 – Looking for love online? You are not alone. Nearly 50 percent of the American public knows someone who has used an online dating site and 5 percent of Americans who are married or in committed relationships today met their significant other online. But with so many different online dating platforms, how can users know which one will best meet their needs? According to a new study in the INFORMS journal Management Science, it all depends on if you are comfortable with rejection. If not, be prepared to pay more.

Want to improve your business’s online ratings? Make sure to respond to reviews

Want to improve your business’s online ratings? Make sure to respond to reviews

News Release, September 8, 2017

CATONSVILLE, MD, September 8, 2017 - Can responding to online reviews improve a business’ online reputation? According to a forthcoming study in the INFORMS journal Marketing Science, a leading academic marketing journal, management responses can not only lead to higher ratings for businesses, but also more informative reviews.

Analytics and agriculture: New online library shares how analytics is transforming the way we feed the world

Analytics and agriculture: New online library shares how analytics is transforming the way we feed the world

News Release, September 5, 2017

CATONSVILLE, MD, September 5, 2017 – As the world’s population continues to grow, the role of analytics and operations research (O.R.) in developing effective new approaches to food production is becoming increasingly important. From more efficient distribution of water resources, to better management of meat and dairy production, to smarter crop cultivation, analytics is having a significant impact in the fight against global hunger. 

When it comes to looking for jobs, it’s not how many you know, but how well you know them, according to new research

When it comes to looking for jobs, it’s not how many you know, but how well you know them, according to new research

News Release, August 30, 2017

CATONSVILLE, MD, August 30, 2017 – While online networking sites enable individuals to increase their professional connections, to what extent do these ties actually lead to job opportunities? A new study in the INFORMS journal Management Science finds that, despite the ability to significantly increase the number of professional connections and identify more job leads with limited effort on these sites, unless the connection is a strong one, they typically will not lead to job offers.

INFORMS adds new Director of Education and Industry Outreach to Leadership Team

INFORMS adds new Director of Education and Industry Outreach to Leadership Team

News Release, August 28, 2017

CATONSVILLE, MD, August 28, 2017 – INFORMS, the leading international association for operations research (O.R.) and analytics professionals, is pleased to announced that Tasha R. Inniss, Ph.D. has joined its leadership team as the inaugural Director of Education and Industry Outreach. Inniss has overall responsibility for INFORMS’ education, practice, industry outreach, and professional development activities and programs.

Gaining distribution in small retail formats bring big payoffs even for major brands

Gaining distribution in small retail formats bring big payoffs even for major brands

News Release, August 11, 2017

CATONSVILLE, MD, August 11, 2017 – Small formats with limited assortments like Save-A-Lot and Aldi and neighborhood stores like Target Express have been growing recently in popularity in the United States and around the world. For brands, the limited assortments mean greater competition for shelf-space, raising the question of whether it is worth expending marketing effort and slotting allowances to get on to their shelves. According to a forthcoming study in a leading INFORMS scholarly marketing journal, Marketing Science, the answer is “yes.” Gaining the same increase in distribution penetration from limited assortment stores provide much larger increases in sales, relative to that from large assortment stores.

Sunny, rainy, or cloudy: New study shows how weather can impact consumer purchase response to mobile ads

Sunny, rainy, or cloudy: New study shows how weather can impact consumer purchase response to mobile ads

News Release, July 20, 2017

CATONSVILLE, MD, July 20, 2017 – Among the many factors that impact digital marketing and online advertising strategy, a new study in the INFORMS journal Marketing Science provides insight to a growing trend among firms and big brands … weather-based advertising. According to the study, certain weather conditions are more amenable for consumer responses to mobile marketing efforts, while the tone of your ad content can either help or hurt such response depending on the current local weather.

Media Contact

Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

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