News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

Media Contact

Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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Global COVID-19 vaccine inequity

Global COVID-19 vaccine inequity

The Lancet, June 26, 2021

On May 27, the Strategic Advisory Group of Experts on Immunization met virtually to discuss global COVID-19 vaccine distribution and inequity. Talha Burki reports.

The education of America’s top vaccine distribution expert

The education of America’s top vaccine distribution expert

Study International, June 25, 2021

Each and every step of how a kidney gets from donor to receiver is a matter of life and death. One misstep, and a patient’s years-long wait for a transplant, can vanish into smoke. This is what Tinglong Dai used to focus on before the pandemic hit. Dai is a Professor of Operations Management & Business Analytics at the Johns Hopkins Carey Business School. He specialises in Healthcare Operations. Some of his research investigates how AI and analytics shapes the healthcare ecosystem.

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Healthcare

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INFORMS Magazines

OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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