News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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INFORMS in the News

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Q&A: Linking Supply Chain and Public Health Data

Q&A: Linking Supply Chain and Public Health Data

Johns Hopkins University, July 7, 2021

Dr. Tinglong Dai, a professor of Operations Management and Business Analytics at the Carey School of Business, has dedicated his career to investigating the interplay between supply chains and healthcare. He says the public should not be pessimistic about the U.S. response to COVID-19 given the incredible advances with vaccine development and an unprecedented level of global data collection. 

Many companies face a stockpiling dilemma in a pandemic-influenced inventory world

Many companies face a stockpiling dilemma in a pandemic-influenced inventory world

Marketplace, July 7, 2021

The pandemic put a spotlight on weak links in the nation’s supply chain. There was the hunt for toilet paper at the beginning of the pandemic. Masks, surgical gowns and gloves were hard to find. These shortages were partly blamed on a “just-in-time” inventory system companies have used for decades, ordering just enough parts to come in at just the right time to sell or use on the production line. 

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OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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