News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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An audio journey of how data and analytics save lives, save money and solve problems.

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INFORMS in the News

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Data should dictate voting rights

Data should dictate voting rights

The Hill, July 8, 2021

Determining who is eligible to vote has become a political lightning rod. Several states have enacted new laws related to voting rights, some more restrictive and some more expansive. Are these actions creating appropriate protections, egregious barriers, or reasonable accommodations? News of such activities exacerbates ongoing conflicts between Republican and Democratic lawmakers as they set the stage for the 2022 midterm elections, with control of the Senate and the House up for grabs. 

Direct Flights Save Lives! New Airline Routes Can Increase Kidney Sharing by More than 7%

Direct Flights Save Lives! New Airline Routes Can Increase Kidney Sharing by More than 7%

News Release, July 12, 2021

CATONSVILLE, MD, July 12, 2021 – It’s a supply and demand problem, it’s a transportation problem, it’s a donor problem – and that just scratches the surface. According to the Organ Procurement and Transplantation Network, every 9 minutes a new patient is added to the organ waiting list. Every day 17 people die waiting for a kidney transplant. New research in the INFORMS journal Management Science tackles the transportation part of this problem. 

Airport security COVID-19 recommendations miss the mark as variant surges: Sheldon H. Jacobson

Airport security COVID-19 recommendations miss the mark as variant surges: Sheldon H. Jacobson

Cleveland.com, July 2, 2021

URBANA, Illinois -- With the COVID-19 delta variant spreading and air travel surging, a perfect public health storm is brewing at airport security checkpoints. Just a few weeks ago, the U.S. Government Accountability Office (GAO) assessed whether the U.S. Transportation Security Administration was taking the necessary actions to reduce the spread of infections amongst transportation security officers (TSOs) and air travelers at airport security checkpoints. Given the recent virus transmission risk and uncertainty, their recommendations were woefully inadequate and missed the mark to make substantive changes that could have a lasting impact on public health and the safety of air travelers.

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