News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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INFORMS
Catonsville, MD
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INFORMS in the News

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Yes, Gov. DeSantis, Studies Do Show Masks Curb Covid-19 In Schools

Yes, Gov. DeSantis, Studies Do Show Masks Curb Covid-19 In Schools

NPR, September 10, 2021

From a political and legal standpoint, the battle over whether mask wearing should be enforced in schools is still raging. But from a scientific standpoint, there's little debate: Masks really do help curb the spread of the coronavirus in school.

What Are the Ethics of Getting a COVID-19 Vaccine Booster?

What Are the Ethics of Getting a COVID-19 Vaccine Booster?

Futurity, September 10, 2021

After the Biden administration’s announcement on COVID-19 booster shots, questions came up about the ethics of vaccinated people in the US getting a booster when so many people around the world are still waiting for their first dose.

Opinion: The NHL provides a playbook on vaccinations, minus a mandate

Opinion: The NHL provides a playbook on vaccinations, minus a mandate

Montreal Gazette, September 8, 2021

The NHL and its Players’ Association released their 2021-22 COVID-19 guidelines. The message that they are conveying: get vaccinated or face significant restrictions and protocols that will make your life miserable and may cost you money if you become infected or if local restrictions limit your participation in team activities.

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INFORMS Magazines

OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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