News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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INFORMS
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INFORMS in the News

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COVID-19 vaccine data show low risk from third shot as cases decline

COVID-19 vaccine data show low risk from third shot as cases decline

Roll Call, September 28, 2021

The Biden administration’s COVID-19 booster shot campaign is off to a promising start, with about 1 million Americans signed up to receive a third Pfizer dose at pharmacies in the coming weeks, and adverse reactions to booster shots are rare, according to new Centers for Disease Control and Prevention data released Tuesday.

CDC needs to give us better data on breakthrough COVID-19 infections: Sheldon H. Jacobson

CDC needs to give us better data on breakthrough COVID-19 infections: Sheldon H. Jacobson

Cleveland.com, September 28, 2021

URBANA, Illinois -- The federal Centers for Disease Control and Prevention (CDC) provides weekly reports on breakthrough infections leading to hospitalizations and deaths. However, similar data on infections amongst previously infected people are needed to assess the road to the virus becoming endemic -- present in the population but manageable due to widespread immunity.

U.S. Fishermen Are Making Their Last Stand Against Offshore Wind

U.S. Fishermen Are Making Their Last Stand Against Offshore Wind

TIME Magazine, September 30, 2021

A few hundred yards south of the fishing boat docks at the Port of New Bedford in southeastern Massachusetts, workers will soon start offloading gigantic turbine components onto a wide expanse of gravel. Local trawlers and lobster boats will find themselves sharing their waterways with huge vessels hefting cranes and massive hydraulic jacks. And on an approximately 100-square mile patch of open sea that fishermen once traversed with ease, 62 of the world’s largest wind turbines will rise one by one over the ocean waves.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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