John D.C. Little Best Paper Award

2023 Winner(s)

Winning material: Close Enough? A Large-Scale Exploration of Non-Experimental Approaches to Advertising Measurement,” Marketing Science, 42(4), 768-793

Purpose of the Award

The John D.C. Little Best Paper Award is given annually to the best marketing paper published in Marketing ScienceManagement Science, or another INFORMS journal.  Eligible papers are original refereed research articles including refereed research commentaries and meta-analyses.  

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About the Award/Namesake


Past Awardees

2023
Winner(s)
Brett R. Gordon, Kellogg
Finalist
Christophe Van den Bulte, University of Pennsylvania
Oded Netzer, Columbia University
2022
Winner(s)
Tesary Lin , University of Chicago Booth School of Business
Finalist
Ayelet Israeli, Northwestern University
Davide Proserpio, University of Southern California
Miklos Sarvary, INSEAD
Olivier Toubia, Columbia University
Ron Berman, University of California, Berkeley
Ryan Dew, Columbia Business School
2021
Winner(s)
Juanjuan Zhang, Massachusetts Institute of Technology
Xinyu Cao, New York University
Finalist
Davide Proserpio, University of Southern California
Edward Kung, California State University-Northridge
Hema Yoganarasimhan, University of Washington
Kane Sweeney, Instacart Inc.
Kannan Srinivasan, Carnegie-Mellon University
Nitin Mehta, University of Toronto
Omid Rafieian , Cornell University
Param Vir Singh, Carnegie Mellon University
Sarah Moshary, University of Chicago
Shunyan Zhang, Harvard University
Steve Tadelis , University of California, Berkeley
Tom Blake, eBay Inc.
2020
Winner(s)
Scott Shriver, University of Colorado
2018
Winner(s)
Olivier Toubia, Columbia University
2017
Winner(s)
Eric Schwartz, Wharton School
Eric T. Bradlow, University of Pennsylvania
Oded Netzer, Columbia University
Olivier Toubia, Columbia University
2016
Winner(s)
Carl F. Mela, Duke University
Finalist
Sridhar Narayanan, Stanford University
2015
Winner(s)
Scott Shriver, University of Colorado
Finalist
Baohong Sun, Carnegie Mellon University
Christophe Van den Bulte, University of Pennsylvania
Juanjuan Zhang, Massachusetts Institute of Technology
Jura Liaukonyte, Cornell University
Kenneth C. Wilbur, University of California, San Diego
Song Lin, Massachusetts Institute of Technology
Thales Teixeira, University of California
2014
Winner(s)
Bo Cowgill, Columbia University
Kenneth C. Wilbur, University of California, San Diego
Mingyu Joo, University of California
Finalist
Doug J. Chung, Yale University
Duncan I. Simester, MIT Sloan School of Management
Juanjuan Zhang, Massachusetts Institute of Technology
Oded Netzer, Columbia University
2013
Winner(s)
Hema Yoganarasimhan, University of Washington
Finalist
Brett R. Gordon, Kellogg
Jagmohan S. Raju, University of Pennsylvania
Olivier Toubia, Columbia University
2011
Winner(s)
Finalist
Carl F. Mela, Duke University
Christophe Van den Bulte, University of Pennsylvania
Juanjuan Zhang, Massachusetts Institute of Technology
Song Yao, Duke University
2010
Winner(s)
Finalist
Gunter J. Hitsch, University of Chicago
Jean-Pierre Dube, University of Chicago
Juanjuan Zhang, Massachusetts Institute of Technology
Miklos Sarvary, INSEAD
Pradeep K. Chintagunta, Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing
Booth School of Business
University of Chicago
Zsolt Katona, University of California Berkeley
2009
Winner(s)
Brett R. Gordon, Kellogg
Finalist
Glen L. Urban, Massachusetts Institute of Technology
Michael Braun, Massachusetts Institute of Technology
Puneet Manchanda, University of Michigan
Sridhar Narayanan, Stanford University
2008
Winner(s)
James M. Lattin, Stanford University
Oded Netzer, Columbia University
V. Srinivasan, Stanford University
Finalist
Baohong Sun, Carnegie Mellon University
Carl F. Mela, Duke University
Gunter J. Hitsch, University of Chicago
Harald J. van Heerde, University of Waikato
Jean-Pierre Dube, University of Chicago
Kenneth C. Wilbur, University of California, San Diego
M. Berk Ataman, RSM Erasmus University
Maria Ana Vitorino, University of Pennsylvania
Miklos Sarvary, INSEAD
Song Yao, Duke University
Tulin Erdem, New York University
Zsolt Katona, University of California Berkeley
2007
Winner(s)
Brian Ratchford, University of Texas at Dallas
Lan Luo, University of Southern California
P.K. Kannan, University of Maryland
Finalist
Amit Pazgal, Rice University
Dominique M. Hanssens, Anderson School of Management
UCLA
Eric T. Bradlow, University of Pennsylvania
Koen Pauwels, Northeastern University
Miklos Sarvary, INSEAD
Raphael Thomadsen, University of California at Los Angeles
Yi Xiang, INSEAD
Young-Hoon Park, Cornell University
2006
Winner(s)
Olivier Toubia, Columbia University
Finalist
Donald R. Lehmann, Columbia Business School

Gunter J. Hitsch, University of Chicago
2004
Winner(s)
Carl F. Mela, Duke University
Finalist
Duncan I. Simester, MIT Sloan School of Management
Greg M. Allenby, Helen C. Kurtz Chair in Marketing
Fisher College of Business
The Ohio State University
Jean-Pierre Dube, University of Chicago
Kannan Srinivasan, Carnegie-Mellon University
2003
Winner(s)
Duncan I. Simester, MIT Sloan School of Management
Miklos Sarvary, INSEAD
Olivier Toubia, Columbia University
2002
Winner(s)
V. Srinivasan, Stanford University
Finalist
Greg M. Allenby, Helen C. Kurtz Chair in Marketing
Fisher College of Business
The Ohio State University
Jagmohan S. Raju, University of Pennsylvania
Michel Wedel, PepsiCo Professor of Consumer Science
University of Maryland
2001
Winner(s)
Chakravarthi Narasimhan, Philip L. Siteman Professor of Marketing
Olin Business School
Washington University in St. Louis
Dominique M. Hanssens, Anderson School of Management
UCLA
Steven M. Shugan, University of Florida
1998
Winner(s)
1996
Winner(s)
Tulin Erdem, New York University
1995
Winner(s)
Dominique M. Hanssens, Anderson School of Management
UCLA
Jagmohan S. Raju, University of Pennsylvania
1993
Winner(s)
1992
Winner(s)
1990
Winner(s)
1987
Winner(s)
Frank M. Bass, University of Texas
1986
Winner(s)
Glen L. Urban, Massachusetts Institute of Technology
1984
Winner(s)
Chakravarthi Narasimhan, Philip L. Siteman Professor of Marketing
Olin Business School
Washington University in St. Louis
1983
Winner(s)
Steven M. Shugan, University of Florida