News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

Study Reveals Hidden Economic Cost of Sponsored Content for Social Media Influencers
News Release

BALTIMORE, MD, February 25, 2025 – In an era in which influencer marketing dominates digital platforms, a groundbreaking study in the INFORMS journal Management Science unveils a surprising reality: sponsored content can harm an influencer’s reputation and reduce audience engagement.

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OpenAI’s New Stargate Project and China’s DeepSeek: Goliath vs. David
Media Coverage

On Jan. 21, OpenAI launched the $500 billion Stargate Project with partners like Arm, Microsoft, NVIDIA, and Oracle. This initiative aimed to secure American AI leadership, create jobs, and boost the economy. Initially, this boosted the stock prices of these companies.

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Resign or stay? Federal workers are on the clock — Here’s how decision-analysis tools can help
Media Coverage

Living in limbo: An estimated 2 million U. S. federal employees were thrust into a decision they did not seek to make. A deadline from the Trump Administration was halted last week, and is now in the hands of a judge. When a deadline is set those employees will have to make a high-stakes choice: Take a buyout and resign, or they can choose to stay in an uncertain job environment, including the possibility of being laid-off or having significant changes in work duties or leave with a buyout. This current reprieve gives these federal employees a little more time, but the fundamental question for each of them remains: What’s the right move for your career and future?

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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INFORMS in the News

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Can predictive analytics help banks, consumers avoid overdraft issues? New study says, yes

Can predictive analytics help banks, consumers avoid overdraft issues? New study says, yes

Science Daily , December 3, 2018

In 2012, consumers paid $32 billion in overdraft fees, which represented the single largest source of revenue for banks from demand deposit accounts, while leading to significant levels of consumer dissatisfaction and attracting attention from government regulators. In a recent study in the INFORMS journal Marketing Science, researchers have found that it may be possible to help correct this problem through the application of sophisticated data analytics.

Increasing bike-share efficiency: Researchers from Cornell University recognized with INFORMS Daniel H. Wagner Prize

Increasing bike-share efficiency: Researchers from Cornell University recognized with INFORMS Daniel H. Wagner Prize

News Release, November 21, 2018

INFORMS, the leading association for operations research (O.R.) and analytics professionals, has awarded the 2018 INFORMS Daniel H. Wagner Prize for Excellence in Practice of Advanced Analytics and Operations Research to researchers from Cornell University for their work to increase the efficiency of bike-sharing programs. The award was presented at the 2018 INFORMS Annual Meeting held in Phoenix, AZ on November 4-7. 

How reliable are search terms for SEO and SEM results?

How reliable are search terms for SEO and SEM results?

News Release, November 1, 2018

CATONSVILLE, MD, November 1, 2018 – With billions of dollars spent each year on search engine optimization (SEO) and search engine marketing (SEM), the power of search terms holds more value than ever. But more than a few digital marketing professionals have become frustrated over the years over the limits just how much can be assumed and predicted based on the search terms themselves. 

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