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A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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An audio journey of how data and analytics save lives, save money and solve problems.

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The Raging Competition for Medical Supplies is Not a Game, but Game Theory Can Help

The Raging Competition for Medical Supplies is Not a Game, but Game Theory Can Help

The Conversation, August 4, 2020

The world continues to reel from the pandemic and, among many other things, the shortage of medical supplies that has resulted. Yes, the world has experienced natural disasters, but they are typically limited in time duration and location. The coronavirus pandemic has severely impacted the globe for many months.

Lottery Sales Increase During Pandemic

Lottery Sales Increase During Pandemic

Urban Milwaukee, August 3, 2020

Many Wisconsin residents may have lost their jobs, had their pay or work hours cut, visited food pantries or worried about paying the rent because of the COVID-19 pandemic. But that didn’t stop them from buying lottery tickets in the first months of the pandemic. State Department of Revenue (DOR) figures show total lottery sales between March – when the state’s economy was locked down, mass layoffs and furloughs began and we were told to stay home to “flatten” the COVID-19 curve – and June were up 12.3 percent.

When Companies Favor Bullish Analysts on Calls, Bad News Often Follows

When Companies Favor Bullish Analysts on Calls, Bad News Often Follows

The Wall Street Journal, August 2, 2020

Beware of companies that disproportionately call on bullish analysts to speak during earnings conference calls. They tend to later reveal negative news that drives down their share price. That correlation—detailed in a recent study—can be valuable for investors, says Lauren Cohen, the L.E. Simmons professor in the finance and entrepreneurial management units at Harvard Business School, who co-wrote the study.

Bargaining and the Three-Way Transaction Defines the Daily Deal Market

Bargaining and the Three-Way Transaction Defines the Daily Deal Market

Science Codex, August 3, 2020

f you've ever taken advantage of a nice discount thanks to a promotion from Groupon or LivingSocial, you've tapped the power of the daily deal market yourself. You, the consumer, benefited from the prior bargaining that took place between that big online platform and the merchant, resulting in a lower price for you.

Professor Whose Alarming COVID-19 Predictions Sparked #WeAreUnited Movement Now More Optimistic

Professor Whose Alarming COVID-19 Predictions Sparked #WeAreUnited Movement Now More Optimistic

CBS Sports, August 3, 2020

The University of Illinois professor whose predicted alarming COVID-19 mortality rates for college football players wound up being the inspiration for a threatened Pac-12 players' boycott now has a much brighter outlook ahead of the 2020 season. In fact, Dr. Sheldon Jacobson now considers himself optimistic about college football being played amid a global pandemic.

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