News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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How to Combat Human Trafficking in America

How to Combat Human Trafficking in America

Audio Clip, June 6, 2022

New audio is available for media use featuring Kayse Lee Maass. She is an Assistant Professor in Mechanical and Industrial Engineering at Northeastern University. She talks about how to combat human trafficking in America. This content is made available by INFORMS, the largest association for the decision and data sciences. All sound should be attributed to Kayse Lee Maass. There are 4 questions and responses. These responses were provided on June 2, 2022.

Five-Star Rating? New Research Finds It May Not Reflect What Consumers Receive

Five-Star Rating? New Research Finds It May Not Reflect What Consumers Receive

News Release, June 1, 2022

BALTIMORE, MD, June 1, 2022 – Five stars means a perfect rating, right? Consumers use online ratings systems to decide which products to purchase, but are they reliable sources of information? New research in the INFORMS journal Marketing Science finds these ratings systems might be built on an unstable foundation, with the systems becoming less useful over time.

Surprising New Research Finds Women Supporting Women in Business May Backfire

Surprising New Research Finds Women Supporting Women in Business May Backfire

News Release, May 31, 2022

BALTIMORE, MD, May 31, 2022 – Contrary to popular belief, well-intentioned calls for women to invest in women-owned businesses might be doing more harm than good in resolving the gender gap in venture financing. New research found in the INFORMS journal Organization Science finds that female-owned startups that get funding from female venture capitalists are two times less likely to get additional financing compared to those with male investors.

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