News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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An audio journey of how data and analytics save lives, save money and solve problems.

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INFORMS in the News

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Call to end inbound international flight testing is correct, for all the wrong reasons

Call to end inbound international flight testing is correct, for all the wrong reasons

The Hill, June 7, 2022

Airline executives and travel industry leaders have asked the Biden administration to end mandatory COVID-19 testing for passengers on inbound international flights. They cite the impact that mandatory testing has had on the travel industry and the economy, discouraging people from abroad to fly into the United States. Although their request has merit, the reasons that they offer do not. 

Decision Science Digest: June 28, 2022

Decision Science Digest: June 28, 2022

Journal Paper, June 28, 2022
  • New Optimization Algorithm Increases Online Dating Site Matches by 27% by Factoring in Past and Present User Preferences (INFORMS journal Manufacturing & Service Operations Management)
  • Environmental Issues Encourage Better Habits from Manufacturing Facilities in Texas (INFORMS journal Management Science)
  • Adopting Mass Customization, in Addition to Mass Production Methods, Can Generate a Win-Win for Sustainability in Fashion (INFORMS journal Manufacturing & Service Operations Management)
  • Startling Racial Discrepancies in Obtaining Capital for Minority-Owned Startups (INFORMS journal Management Science)
How to Maximize the Results of Your Wearable Health Device

How to Maximize the Results of Your Wearable Health Device

News Release, June 27, 2022

BALTIMORE, MD, June 27, 2022 – New research in the INFORMS journal Management Science finds that people can achieve long-term health goals and establish healthy habits when coupling wearable health devices such as “Fitbits” with economic incentives.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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