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Branding Guide

OR, analytics make government more efficient

As consumers, how do we decide what’s “best” when it’s not clear? New study reveals our personal predispositions may drive choice
...Key Takeaway: While consumers rely on their predispositions toward a brand or a ...

Shining a Light on Toxic Chemicals Curbs Industrial Use
...Can federal regulators nudge companies to reduce emissions of toxic chemicals by...

Sponsorship programs could actually widen the gender gap

It’s not you, it’s me: How customers break up with sellers
...Key Takeaway: Whether we as customers decide to call it quits overtly, or we ...

How to Manage Flexibility
...Flexibility is the key to Stability.      &nbsp...

Advertisers, beware the trendsetter

MS in Business Analytics Program, Haslam College of Business, University of Tennesee
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American Red Cross
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