2022 Winner(s)
- Richard Staelin, Duke University
Purpose of the Award
The Buck Weaver Award is given annually by the INFORMS Society for Marketing Science (ISMS). The award honors distinguished scholars and practitioners who have excelled in the achievement of rigor and relevance in marketing science. The award is not restricted to ISMS members. Previous winners include Paul Green, Vince Barabba (Head of US Census, previous Head of Marketing Research at Kodak and General Motors), Gerald Zaltman, John Little, David Aaker, Jerry Wind, Don Lehmann, Magid Abraham (co-founder of ComScore), Glen Urban, John Hauser, V. Srinivasan, Dominique Hanssens, Steven Cohen (Founding Partner, In4mation Insights), and Gary Lilien.
Click here for more information.
Past Awardees
2022
Winner(s)
Richard Staelin,
Duke University
2021
Winner(s)
Gerard J. Tellis,
University of Southern California