What can a study about sales of alcoholic beverages in Sweden tell us about consumer spending habits? Quite a lot, actually.

What can a study about sales of alcoholic beverages in Sweden tell us about consumer spending habits? Quite a lot, actually.

A new study in the INFORMS journal Marketing Science explores the impact that placing products in small format stores can have on sales and overall brand awareness.

Culination Magazine, August 15, 2017