A forthcoming study in the INFORMS journal of Marketing Science, based on the psychology of sympathy, shows that small changes in the wording of a fundraising letter can increase donations by over 300 percent.
With over a million registered public charities in the United States, fundraising for good causes has become more difficult than ever. Annual events like Giving Tuesday increase overall giving, but also increase the competition for funds around those events.
POST Online Media, February 13, 2017