Media Coverage

Media articles featuring INFORMS members in the news.

Most Recent Media Coverage

Topic
Society News INFORMS: 2018 INFORMS Business Analytics Conference

Society News INFORMS: 2018 INFORMS Business Analytics Conference

Solver International, February 27, 2018

Every year, analytics professionals from around the world attend the INFORMS Business Analytics Conference to interact with and learn from leading analytics professionals and industry experts and to gain real-world insights on a successful analytics strategy. From April 15-17, 2018 nearly 1,000 attendees, at all stages of their analytics careers, will travel to Baltimore—the hometown of INFORMS and a vital hub of discovery and growth in Maryland—for the 2018 INFORMS Business Analytics Conference. The conference provides attendees many opportunities to share ideas, to network, and to learn about a range of current topics and trends that can help businesses and organizations improve their analytics prowess by applying science to the art of business.

Super Bowl 2018 data

Super Bowl 2018 data

MarketingCharts.com, January 31, 2018

A study published in the INFORMS journal Marketing Science examined the link between Super Bowl viewership across the top advertising markets in the US and corresponding sales in those markets for advertisers brands during the 2006-2011 period. Focusing on the beer and soda categories (top-spending ones as outlined above), the authors estimated in one highlighted finding that “sales of Budweiser can increase as much as 10 six-packs per thousand households for a ten-point increase in ratings during the week leading up to the Super Bowl.” That’s good for Budweiser, which is reportedly now only the 4th-most popular beer in the US.

Movie magic hinges on more than dazzling use of technology, study finds

Movie magic hinges on more than dazzling use of technology, study finds

Engineering & Technology, January 29, 2018

Snow White and the Seven Dwarfs, released in 1937, was the first animated feature-length film. Each frame of Snow White was painted painstakingly by hand to create the fantastical world of the Brother Grimm’s fairy tale. Since 1937, animation technology has advanced beyond recognition, with most animated films using computer-generated images to bring colorful fictional worlds to life. However, according to a study in the INFORMS journal Organization Science, ‘Drawing Snow White and Animating Buzz Lightyear: Technological Toolkits Characteristics and Creativity in Cross-Disciplinary Teams’, a film needs more than dazzling animation technology to impress.

Three INFORMS journal articles recognized with 2017 Responsible Research in Management Award

Media Contact

Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

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Artificial Intelligence

Study finds ChatGPT mirrors human decision biases in half the tests

Study finds ChatGPT mirrors human decision biases in half the tests

Celebrity Gig, April 2, 2025

Can we really trust AI to make better decisions than humans? A new study says … not always. Researchers have discovered that OpenAI’s ChatGPT, one of the most advanced and popular AI models, makes the same kinds of decision-making mistakes as humans in some situations—showing biases like overconfidence of hot-hand (gambler’s) fallacy—yet acting inhuman in others (e.g., not suffering from base-rate neglect or sunk cost fallacies).

Why 23andMe’s Genetic Data Could Be a ‘Gold Mine’ for AI Companies

Why 23andMe’s Genetic Data Could Be a ‘Gold Mine’ for AI Companies

TIME, March 26, 2025

The genetic testing company 23andMe, which holds the genetic data of 15 million people, declared bankruptcy on Sunday night after years of financial struggles. This means that all of the extremely personal user data could be up for sale—and that vast trove of genetic data could draw interest from AI companies looking to train their data sets, experts say.

Healthcare

Want to reduce the cost of healthcare? Start with our billing practices.

Want to reduce the cost of healthcare? Start with our billing practices.

The Hill, March 11, 2025

Robert F. Kennedy Jr., as the new secretary of Health and Human Services, is the nation’s de facto healthcare czar. He will have influence over numerous highly visible agencies, including the Centers for Disease Control and Prevention, the National Institutes of Health and the Food and Drug Administration, among others. Given that healthcare is something that touches everyone’s life, his footprint of influence will be expansive. 

We all benefit from and are hurt by health insurance claim denials

We all benefit from and are hurt by health insurance claim denials

Atlanta Journal Constitution, January 23, 2025

Health insurance has become necessary, with large and unpredictable health care costs always looming before each of us. Unfortunately, the majority of people have experienced problems when using their health insurance to pay for their medical care. Health insurance serves as the buffer between patients and the medical care system, using population pooling to mitigate the risk exposure on any one individual.

Supply Chain

LM Podcast Series: Looking at the state of the supply chain with Rob Handfield

LM Podcast Series: Looking at the state of the supply chain with Rob Handfield

Logistics Management/, April 22, 2025

During this podcast Handfield addressed various topics, including: the current state of the supply chain; steps and actions shippers should consider related to tariffs; how the supply chain is viewed; the need for supply chain resiliency; and supply chain risk mangement planning, among others. 

Tariff fight continues between U.S. and China

Tariff fight continues between U.S. and China

FOX News, April 18, 2025

Oklahoma State University's Sunderesh Heragu joins LiveNOW's Austin Westfall to discuss the evolving economic landscape after President Trump implemented tariffs on some of our biggest trade partners. Most tariffs have been halted for now -- but not with China. Beijing and the White House have levied steep tariffs on each other. Trump announced that tariffs on China would reach 145 percent. In response, China imposed 125 percent tariffs on U.S.-imported goods.

Climate