INFORMS Releases

CATONSVILLE, MD, September 21, 2015 – A study of early-stage supermarket adoption in India  finds that upper and lower middle class consumers are most likely to favor new, modern groceries while the “middle” middle class is more likely to patronize mom and pop “kirana” stores, a phenomenon illustrated by an unusual V-shaped curve for modern retail adoption, according to a new study published in Marketing Science, a journal of the Institute for Operations Research and the Management Sciences (INFORMS). 

CATONSVILLE, MD, August 25, 2015 – A study on peer influence in ecommerce shows a 60% higher chance of buying an online service if it’s purchased by friends, according to research that appears in the current issue of Management Science, a publication of the Institute for Operations Research and the Management Sciences (INFORMS), the leading professional association in analytics and operations research.

CATONSVILLE, MD, August 19, 2015 – Counterfeit products have the power to stimulate innovation in the fashion industry and benefit consumers, according to a new study published in Marketing Science, a journal of the Institute for Operations Research and the Management Sciences (INFORMS). 

CATONSVILLE, MD, August 13, 2015 – A study on granting local sales people pricing discretion shows that profits improve by up to 11% when local sales forces are empowered to negotiate with customers. However a centralized system that uses optimization techniques and limits local sales discretion improves profits still further, by an additional 20%. The research appears in the current issue of Management Science, a publication of the Institute for Operations Research and the Management Sciences (INFORMS), the leading professional association in analytics and operations research.

CATONSVILLE, MD, August 6, 2015 – Companies engaging with customers on Twitter beware: responding to complaints on social media has the side effect of triggering new complaints. That is one finding of a new study published in the Articles in Advance section of Marketing Science, a journal of the Institute for Operations Research and the Management Sciences (INFORMS).