INFORMS congratulates Nobel Prize winner Richard Thaler
CATONSVILLE, MD, October 12, 2017 - INFORMS congratulates Richard H. Thaler, renowned behavioral economist and researcher, who was awarded the 2017 Nobel Memorial Prize in Economic Sciences for his outstanding contributions to the field of economics. Among the citations prominently featured by the Nobel Prize committee in Professor Thaler’s award was his seminal 1985 paper on his now famous theory of mental accounting, which was published in the INFORMS journal Marketing Science.