INFORMS Releases

BALTIMORE, MD, October 26, 2022 – New research in the INFORMS journal Marketing Science, conducted by researchers at the University of Chicago and University of Washington, finds a 10% increase in TV product placement for cigarettes increases sales by 2% for the tobacco brand shown on-screen. Furthermore, it has the same effect on its direct competitors’ sales as well.

New audio is available for media use featuring Robert Handfield, the executive director of the Supply Chain Resource Cooperative at NC State University. He’s also the Bank of America University Distinguished Professor of Supply Chain Management in NC State’s Poole College of Management. He speaks about the upcoming holiday supply chain challenges in 2022. This content is made available by INFORMS, the largest association for the decision and data sciences. What follows are 4 questions and responses. These responses were provided on October 24, 2022.

New audio is available for media use featuring Tim Kraft, an associate professor of Operations and Supply Chain Management in the Poole College of Management at North Carolina State University. He’s also the Associate Research Director of Supply Chain Resource Cooperative. He speaks about the Halloween supply chain. This content is made available by INFORMS, the largest association for the decision and data sciences. What follows are 4 questions and responses. These responses were provided on October 21, 2022.

INFORMS, the largest association for the decision and data sciences, has awarded the 2022 Daniel H. Wagner Prize for Excellence in the Practice of Advanced Analytics and Operations Research to researchers from MIT and Anheuser-Busch InBev for their work that leverages physical retail experiments and a platform named “TestOps” to increase sales and revenue. The platforms finds that when treatment effects are small, the environment is noisy and nonstationary, and adherence problems are common, which results in roughly 100x increase of experimental power relative to alternatives. This work sees a 1%-2% increase in sales and nearly $135 million in monthly revenue. The award was presented today at the 2022 INFORMS Annual Meeting in Indianapolis, IN. 

New audio is available for media use featuring Adam Schmidt, an Operations Research analyst at the Johns Hopkins University Applied Physics Lab. He speaks about strategies to address integrity in elections. This content is made available by INFORMS, the largest association for the decision and data sciences. What follows are 4 questions and responses. These responses were provided on October 14, 2022.