BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.
Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week
Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts.
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BALTIMORE, MD, January 24, 2023 – How can a sports team win off the field with variable ticket pricing strategies? A new study in the INFORMS journal Management Science sheds light on the adoption of variable pricing increases in primary market ticket sales by looking at National Football League (NFL) ticket markets.
We would like to commend Dr. DavideGottsegen for his insightful column, “As war rolls on, support for Ukraine must continue,” in the Jan. 20 Gazette. He eloquently and correctly condenses the issues, outlines the over 1,000 year history of Ukraine and its people, and documents why Ukraine and Ukrainians are totally blameless in this unjustified, unprovoked war by Russia on this sovereign nation in Eastern Europe. As children of the Ukrainian diaspora, we learned about many of the topics noted in Gottsegen’s excellent column in our Ukrainian Saturday school classes on Ukraine, its language, culture, history, and religion. We are pleased and touched that he took the time and made the effort to share his wisdom with our community.
The Covid pandemic exposed a grim reality: Most shippers have supply chains that are completely unprepared to deal with catastrophic issues.
As the White House looks to protect consumers from AI abuse, will it help or hamper artificial intelligence adoption? Whatever the outcome, the stakes are high.
CAMBRIDGE, Mass., Jan. 23, 2023 /PRNewswire/ -- Data drives efficiencies, increases profitability, and bolsters innovation. Yet analytics skills remain outside the wheelhouse of many business leaders, who don’t always have a clear view of what data sources and analyses are necessary to formulate the insights they are seeking.
OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.
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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.
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