BALTIMORE, MD, October 2, 2024 – INFORMS Executive Director Elena Gerstmann, Ph.D., FASAE, CAE, has been elected secretary/treasurer of CESSE, The Council of Engineering and Scientific Society Executives. CESSE is an association that convenes senior staff leaders from STEM membership organizations. Through CESSE, these leaders exchange best practices, innovative ideas and strategies for leading their respective organizations to success.
PHILADELPHIA (CBS) -- A strike has officially been called at all ports along the eastern United States, including in Philadelphia.
If you’re in a retail store in early October and are struck by the sudden appearance of holiday gifts, sales, and decorations, you won’t be imagining it. The holiday shopping season may come earlier than ever this year due to several factors, from a short shopping period between Thanksgiving and Christmas to the distraction of a national election.
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From sports teams to political candidates, when your side loses it can be painful. An upcoming study in the INFORMS journal Management Science finds that this pain can be lessened if you bet against your team or candidate, though feelings of disloyalty may prevent many from doing so.
A new editorial by Arnie Greenland, PhD, CAP, Professor of the Practice at the Robert H. Smith School of Business at the University of Maryland, College Park, explores the foundation for the creation of the CAP certification program, it's growing recognition among employers, and provides a sneak peek at what to expect when taking the exam.
CATONSVILLE, MD, October 11, 2016 – As search advertising gains share in advertising budgets, the decision on which keywords to bid on has gained in importance among marketers – both big and small. An often debated question is: Should marketers prioritize advertising on the last keyword or the first keyword that a customer searched that led to clicks and sales? There is no obvious answer to the question.
INFORMS, the leading international association for professionals in operations research and analytics, is accepting now applications for the 45th annual Franz Edelman Award for Achievements in Operations Research and Management Science, the world’s most prestigious award for achievement in analytics and operations research.
A Marketing Science study conducted by Yahoo! Research in partnership with a nationwide retailer explored the effects of online display advertising on both online and in-store purchases. The study authors found statistically significant evidence that the retailer ads increased sales 3.6% relative to the control group.
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