News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

Study Reveals Hidden Economic Cost of Sponsored Content for Social Media Influencers
News Release

BALTIMORE, MD, February 25, 2025 – In an era in which influencer marketing dominates digital platforms, a groundbreaking study in the INFORMS journal Management Science unveils a surprising reality: sponsored content can harm an influencer’s reputation and reduce audience engagement.

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OpenAI’s New Stargate Project and China’s DeepSeek: Goliath vs. David
Media Coverage

On Jan. 21, OpenAI launched the $500 billion Stargate Project with partners like Arm, Microsoft, NVIDIA, and Oracle. This initiative aimed to secure American AI leadership, create jobs, and boost the economy. Initially, this boosted the stock prices of these companies.

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Resign or stay? Federal workers are on the clock — Here’s how decision-analysis tools can help
Media Coverage

Living in limbo: An estimated 2 million U. S. federal employees were thrust into a decision they did not seek to make. A deadline from the Trump Administration was halted last week, and is now in the hands of a judge. When a deadline is set those employees will have to make a high-stakes choice: Take a buyout and resign, or they can choose to stay in an uncertain job environment, including the possibility of being laid-off or having significant changes in work duties or leave with a buyout. This current reprieve gives these federal employees a little more time, but the fundamental question for each of them remains: What’s the right move for your career and future?

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An audio journey of how data and analytics save lives, save money and solve problems.

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NYPD's big artificial-intelligence reveal

NYPD's big artificial-intelligence reveal

Governing, March 26, 2019

The NYPD has developed new technology called Patternizr, an algorithmic machine-learning software that sifts through police data to find patterns and connect similar crimes. Developed by the New York Police Department, Patternizr is the first tool of its kind in the nation. It's been in use by NYPD since December 2016, but its existence was first disclosed by the department this month.

Crisis management: When your celebrity advertising endorser generates negative publicity

Crisis management: When your celebrity advertising endorser generates negative publicity

News Release, March 25, 2019

 CATONSVILLE, MD, March 25, 2019 – Researchers from the University of Connecticut and Free University of Berlin published new research in the INFORMS journal Management Science that provides companies with substantiated, actionable insights on strategies for effectively responding to situations where their highly compensated celebrity endorsers generate negative publicity.

How New Technology Is Helping NYPD Fight Crime: 'This Is About Keeping New York City Safe'

How New Technology Is Helping NYPD Fight Crime: 'This Is About Keeping New York City Safe'

Inside Edition, March 19, 2019

What started as a peculiar crime quickly turned more sinister when a syringe-wielding man caught trying to steal power drills from a Home Depot in the Bronx attacked an employee with the hypodermic needle. The NYPD quickly realized the suspect, who got away from the scene, had likely done this before. In another incident, a man caught shoplifting a drill had also waved around a hypodermic needle to threaten an employee at a Home Depot in Manhattan. The pattern was detected not by an officer combing through records, but by an analyst utilizing computer software, Patternizr, developed by the NYPD to better fight crime.

How measurable is online advertising?

How measurable is online advertising?

Phys.org, March 21, 2019

Researchers from Northwestern University and Facebook published new research in the INFORMS journal Marketing Science that sheds light on whether common approaches for online advertising measurement are as reliable and accurate as the "gold standard" of large-scale, randomized experiments.

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