Responding to Customers on Social Media Can Boost Satisfaction by 20%
According to a new research from INFORMS Journal Information Systems Research, better management of customer care on Twitter is responsible for a 19% increase in customer satisfaction. An increase of almost 20% is amazing for any positive business metric. But, when it is in customer satisfaction, it is that much better. The research looked at data from Twitter service accounts among the four big telecommunications firms in the United States. It found out AT&T and Verizon had an edge against Sprint and T-Mobile when it came to customer care online.