BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.
Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week
Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts.
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CATONSVILLE, MD, November 3, 2021 – Online sellers and marketers are quite familiar with reputation systems that seek to understand and shape online reputations, oftentimes in the form of online reviews.
The holiday season is fast approaching. Families and friends are looking forward to festive meals and social events. The CDC recently issued guidance on how to hold holiday gatherings safely, with vaccination as the best strategy for all eligible participants. However, with over 30 percent of those 12 years of age and older still not fully vaccinated, are holiday gatherings reasonable or reckless?
As we continue to move forward through the COVID-19 pandemic, Americans grapple with the enormous strain on humanity and the health system. We are presented with the challenge—and opportunity—of asking how health care can adapt to provide more efficient methods of addressing the needs of patients, fostering resiliency and preparedness for the future, and providing higher-value care. For decades, the field of economics and outcomes research has designed and deployed methods to conduct clinical and economic evaluation of health interventions. These tools serve as an important foundation to derive information on value and efficiency across the health care system.
"Like others, I received death threats." -- Andrew Hill, PhD, of the University of Liverpool, discussing what happened after he announced that his meta-analysis of ivermectin in COVID-19 needed to be re-analyzed after it was revealed that a potentially fraudulent study had been included.
The Illinois remapping committee posted a blatantly gerrymandered Illinois congressional map on Oct. 15. Our research group scored the map across multiple fairness metrics and found all but one clearly indicating gerrymandering.
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