News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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Ashley Smith
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INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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3 of the biggest concerns about getting your booster shot

3 of the biggest concerns about getting your booster shot

Boston 25 News, December 8, 2021

BOSTON — Doctors say mixing vaccines for the booster is safe, but are you better off sticking with your original shot? You’ve been hearing public health officials say “Go get the booster shot,” but we’ve been hearing three major concerns about doing so.

A lack of holistic supply chain reporting casts doubt on ESG stocks

A lack of holistic supply chain reporting casts doubt on ESG stocks

GreenBiz, December 8, 2021

If you own stocks, chances are good you have heard the term ESG. It stands for environmental, social and governance, and it’s a way to laud corporate leaders who take sustainability — including climate change — and social responsibility seriously, and punish those who do not.

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INFORMS Magazines

OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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