News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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Experts Discuss Future of Supply Chain Landscape

Experts Discuss Future of Supply Chain Landscape

The USGlass News Network, January 11, 2022

With supply chain challenges not looking to end anytime soon, particularly as worker shortages continue, experts gathered online recently with some tips on how companies can find long-term solutions. However, labor isn’t the only issue. Robert Handfield, professor of supply chain management at North Carolina State University, said climate change, COVID, labor–all of these are hitting at once.

Perspectives: Doctors Not Being Held Accountable For Covid Misinformation; Sewers Can Alert Us Of Covid Surges

Perspectives: Doctors Not Being Held Accountable For Covid Misinformation; Sewers Can Alert Us Of Covid Surges

Kaiser Health News, January 10, 2022

The doctor-patient relationship starts at birth and extends across one's life. When patients are honest with their doctors, better decisions can be made about their health. They expect the same honesty in return and, indeed, the Hippocratic Oath demands as much of physicians. Underscoring this important responsibility, throughout the Covid-19 pandemic, national polls have found that most Americans trust medical professionals to give them accurate information about the virus. 

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INFORMS Magazines

OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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