News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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Distribution delays disrupt home goods delivery

Distribution delays disrupt home goods delivery

Toronto Sun, February 11, 2022

If you’ve been waiting six months for a sofa, washer, kitchen cabinets, or a special-order part, your frustration is understandable. Delivery delays of soft furnishings, textiles, large and small appliances, electronics, and other housewares have been a huge hassle.

New Electric Vehicle Charging Business Model Poses Multiple Benefits for Consumers, Utilities and the Environment

New Electric Vehicle Charging Business Model Poses Multiple Benefits for Consumers, Utilities and the Environment

News Release, February 10, 2022

BALTIMORE, MD, February 10, 2022 – As the popularity and ubiquity of electric vehicles (EV) rapidly increases, so too is the burden of EV charging on electric utility companies. New research in the INFORMS journal Manufacturing & Service Operations Management finds that utilizing new business models that promote “smart charging” options can alter the cost curve for consumers and utility providers alike, creating a win-win situation that strengthens the mass market viability for the entire electric vehicle ecosystem.

Sisolak expected to suspend Nevada mask mandate

Sisolak expected to suspend Nevada mask mandate

Las Vegas Review-Journal, February 9, 2022

Gov. Steve Sisolak will announce the suspension of Nevada’s mask mandate at a virtual news conference he’s scheduled for 10 a.m. Thursday, following the lead of governors in several other states as COVID-19 case numbers continue to fall, multiple sources confirm.

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