News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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NC reaction: How US energy independence could impact gas prices

NC reaction: How US energy independence could impact gas prices

CBS17, March 15, 2022

GREENVILLE, N.C. (WNCT) – With rising gas prices, the hot-topic issue of domestic oil drilling is once again making headlines.

Congressman Greg Murphy (R-03) said energy independence would make us less susceptible to conflicts overseas. However, one professor of supply chain management, said the United States doesn’t have enough oil to rely only on itself.

Financial compensations need to be large to reduce vaccine hesitancy

Financial compensations need to be large to reduce vaccine hesitancy

News Medici Net, March 15, 2022

Willingness to vaccinate is critical in overcoming the COVID-19 pandemic. About 45 percent of Americans are not vaccinated and among those vaccinated, less than 30 percent have received a booster. Financial incentives and other nudges have been used to help increase vaccination rates across the nation, but new research from the University of California San Diego's Rady School of Management reveals that compensations need to be large-;at least $100-;to reduce vaccine hesitancy.

Is a COVID-19 spring break surge inevitable?

Is a COVID-19 spring break surge inevitable?

The Hill, March 15, 2022

College students around the nation are partaking in the annual rite commonly referred to as spring break. Many students are heading down to cities in Florida and other warm destinations to enjoy beaches and bars, socializing as only college students can during their mid-semester break.

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