News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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Exports of an Indian COVID-19 vaccine halted after WHO finds problems at manufacturing plant

Exports of an Indian COVID-19 vaccine halted after WHO finds problems at manufacturing plant

Science, April 7, 2022

The World Health Organization (WHO) has raised unspecified concerns about the manufacturing of Covaxin, one of India’s home-grown COVID-19 vaccines. On 2 April, WHO said it had found problems during a March inspection of the production facilities of Bharat Biotech, the vaccine’s producer. WHO did not disclose the nature of the problems at the plant, which is located in Hyderabad, in Telangana state. But it said Bharat Biotech has agreed to stop exports of Covaxin and is “developing a corrective and preventive action plan.”

The Failure of Covid.gov Is Worse Than Inexcusable

The Failure of Covid.gov Is Worse Than Inexcusable

The Washington Post, April 6, 2022

More than two years into a global pandemic that has claimed millions of lives, the U.S. government has finally launched what it calls a “one-stop shop” website for resources on Covid-19 services, mitigation and treatment options. While the page — Covid.gov — links to the existing tool for ordering rapid test kits, it mostly just aggregates information.

Russian cyberattacks are a threat. But so is Americans’ fear of shortages

Russian cyberattacks are a threat. But so is Americans’ fear of shortages

Pioneer, April 5, 2022

Reports of Russian cyberattacks against our domestic infrastructure have raised alarms and calls for heightened vigilance across the United States’ public and private sectors. Given that the U.S. and its allies have imposed significant economic sanctions against Russia for its attack of Ukraine, state-sponsored Russian cyberattacks are likely; they may be viewed as an effective form of retaliation.

Demand for electric vehicles rocketing as gas prices climb

Demand for electric vehicles rocketing as gas prices climb

News Nation, April 5, 2022

Electric car sales in the U.S. more than doubled in 2021, surpassing half a million, according to the International Energy Agency. Gas prices aren’t single-handedly responsible for the growing interest in electric vehicles, but they are a contributing factor. With technological and design improvements, that demand is likely to keep growing, said Erin Baker, a professor of engineering and the director of the Energy Transition Institute at the University of Massachusetts Amherst.

Ukraine will need ‘Marshall Plan’ to address human toll of war

Ukraine will need ‘Marshall Plan’ to address human toll of war

Chicago Sun-Times, April 5, 2022

In the weeks since Russia invaded Ukraine in late February, the news and social media platforms have been filled with images, video and stories of countless tragedies and atrocities involving children, men and women. The lives of many families have been destroyed, along with their homes, businesses and the economy.

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