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Can tailoring ads help brands increase customer loyalty?

Disney’s deep dive on personality research, and its potential implications for brand marketers

When it’s smart to copy your competitor’s brand promise

Price discounts may backfire when combined with large donations

Become a part of the growing data analytics field

INFORMS Advances in Decision Analysis 2017
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Roshan J. Vengazhiyil
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Zeynep Ozkaynak
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2017 Edelman Finalist Barco
...We guided the implementation of platform-based product development at Barco, a ...

Mary Deck
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