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Customers who hop onto digital trends earliest less engaged with advertisements

Management Science: Progress and Challenges
...Dear Colleagues, It has been ten months since the new editorial board has ...

Strategies for understanding and addressing customer churn

Forecasting New Product Life Cycle Curves: Practical Approach and Empirical Analysis
...Before a firm starts manufacturing a new product, it wants to have an accurate ...

Marlin Thomas
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11 of the best ways to make friends, according to science

Rad Niazadeh
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Consumers focus on food types, not portions, when it comes to perceived healthiness

Yun Zhou
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Cultural brokers boost the creative performance of diverse teams