Calibrated Route Finder- Social, Environmental and Cost-effective Truck Routing
Finding the best route with many conflicting objectives is very difficult. The online system Calibrated Route Finder has been developed in collaboration among many companies and organizations and successfully addresses the problem. A key component is an inverse optimization process that establishes more than 100 weights to balance social values, environmental impacts, traffic safety, stress, fuel consumption, CO2 emissions, and costs. In addition, methodological and analytic developments now enable measurement and inclusion of perceived hilliness and curviness as well as strict rules where to drive. The system has been in operations since 2009 and is today used by about 100 companies.