Using Analytics to Enhance Shelf Space Management in a Food Retailer
This talk describes a collaboration with the leading Portuguese food retailer, addressing the allocation of products to shelves. The result is GAP, a DSS that is today used on a daily basis. GAP has a modular structure and systematically applies tailor-made mathematical programming models combined with heuristics. It is able to incorporate different merchandising rules, allowing the company to test several product allocation strategies with a trade-off between customization and optimization.