Links and References
Neslin S. A. & Winer R. S. eds.(2014) The History of Marketing Science, World Scientific Publishing Co.: New York. Chapter 1: The History of Marketing Science: Beginnings, Neslin S.A. & Winer R.S. (link)
Associated Historic Individuals
Cooper, William W.Hertz, David B.
Little, John D. C.
Montgomery, David B.
Morrison, Donald G.
Thompson, Gerald L.
Urban, Glen L.