Links and References
Neslin S. A. & Winer R. S. eds.(2014) The History of Marketing Science, World Scientific Publishing Co.: New York. Chapter 1: The History of Marketing Science: Beginnings, Neslin S.A. & Winer R.S. (link)
Associated Historic Individuals
Cooper, William W.Green, Paul E.
Little, John D. C.
Magee, John F.
Morrison, Donald G.
Oren, Shmuel S.
Srinivasan, V. "Seenu"
Staelin, Richard
Starr, Martin K.